Marketing and Customer

Relationship Management (CRM) Policy

Last updated: 07/31/2025

At MGS Flooring (“we”, “our”, or “us”), your privacy and trust are important. This Marketing and Customer Relationship Management (CRM) Policy explains how we collect, use, store, and protect your personal information to provide you with excellent service, personalized communications, and valuable offers. Whether you’re contacting us for a new floor, scheduling a service, or browsing our website, we are committed to safeguarding your information as a local Massachusetts flooring company.

1. Introduction

At MGS Flooring (“we”, “our”, or “us”), your privacy and trust are important. This Marketing and Customer Relationship Management (CRM) Policy explains how we collect, use, store, and protect your personal information to provide you with excellent service, personalized communications, and valuable offers. Whether you’re contacting us for a new floor, scheduling a service, or browsing our website, we are committed to safeguarding your information as a local Massachusetts flooring company.

2. Information Collection

Types of Information Collected

We may collect the following types of information:

• Personal Information: Name, email address, mailing address, phone number.

• Service Details: Preferences, flooring interests, project information, property address.

• Interaction Data: Communications with us, feedback, requests, phone call and SMS interaction records.

• Website & Usage Data: Data collected through forms, browsing patterns, device information, IP address, cookies, and analytics.

Sources and Methods of Collection

Your information may be collected via:

• Website forms and quote requests on www.mgsfloors.com

• Direct contact via phone calls, emails, or SMS/text messages

• In-person consultations or service appointments

• Analytics tools and cookies for website interaction

• Voluntary surveys, feedback forms, or loyalty program participation

3. Information Usage

Marketing Purposes

We may use your information to:

• Send personalized marketing communications (emails, SMS, calls)

• Share promotional offers, discounts, and updates about our flooring services

• Provide tailored product recommendations based on your interests and previous interactions

• CRM and Service Purposes

We also use your information to:

• Schedule and confirm appointments, including sending reminders

• Respond to inquiries and provide customer support

• Send important notifications regarding your projects or our policies

• Administer loyalty programs, contests, or surveys

• Facilitate billing or order processing

4. Consent and Preferences

Opt-In Requirements

We obtain your explicit consent before adding you to marketing communications or loyalty programs. By completing a form, requesting a quote, or opting in via SMS/website, you agree to receive messages about our services.

Managing Preferences & Opt-Out

• You have full control over your communication preferences.

• To unsubscribe from marketing emails, click the “unsubscribe” link in any message or reply with your opt-out request.

• To opt-out of SMS/text alerts, reply “STOP” to any message.

• To adjust phone or email preferences, contact us by email at [email protected] or call (404) 319-9249.

5. Information Sharing and Third Parties

We respect your privacy and do not sell your personal information.

When We Share Information

We may share your information with:

• Trusted service providers: For website hosting, marketing campaign management, SMS delivery, or appointment scheduling—always with privacy safeguards in place.

• Legal compliance: If required by law or to protect our rights and customers.

• We do not share your information with unrelated third-party advertisers.

6. Data Security Measures

We take your information’s security seriously by applying:

Technical measures: SSL encryption for data transmission; secure passwords and multi-factor authentication for systems storing your data.

Administrative safeguards: Staff training and strict access controls.

Physical protections: Secure storage and worksite controls for any physical documents.

7. User Rights and Controls

You have the right to:

• Access: Request a copy of your personal information.

• Correction: Ask for corrections to inaccurate or outdated data.

• Deletion: Request we delete your data (subject to legal or operational requirements).

• Withdraw Consent: Change your preferences or revoke permission at any time.

To exercise these rights, please contact us at [email protected] or (404) 319-9249.

8. Compliance and Legal Obligations

We follow all applicable state and federal privacy laws, including the Massachusetts Data Privacy Law, the CAN-SPAM Act, and the Telephone Consumer Protection Act (TCPA). We observe best practices for data management in the flooring and home services industry.

9. Changes to Policy

We may update this policy periodically. When significant changes are made, a notice will be posted on www.mgsfloors.com. Please review this page regularly to stay informed.

10. Contact Information

For questions, concerns, or exercising your privacy rights, please reach out:

MGS Flooring

Email: [email protected]

Website: www.mgsfloors.com

Phone: (404) 319-9249

Thank you for trusting MGS Flooring. Your privacy and satisfaction are our priorities.